The Weekend Read: 8. What I Talk About When I Talk About Running

I have just returned from running the Cirencester Park 10K. This is the first ‘serious’ part of the build up to the next London Marathon and I thought I would feature a book that I have just bought but haven’t opened so this will be my weekend read. Haruki Murakami is a highly rated novelistContinue reading “The Weekend Read: 8. What I Talk About When I Talk About Running”

The Weekend Read: 7 The Road Less Travelled

I read this week’s book several years ago, but for some reason it didn’t make as much of an impact on me as it did second time round. Thanks to Jo Daly from Springs Dental Practice in Darlington for reminding me about it. Any book that starts: ‘Life is difficult. This is a great truth, oneContinue reading “The Weekend Read: 7 The Road Less Travelled”

The Weekend Read: 6. Influence – The Psychology of Persuasion

The author, Robert Cialdini, has pulled off a difficult trick. This is a serious academic book that is tremendously easy to read and very entertianing. He sets out the basic principles of persuasive techniques using anecdotes and experiments. You will really enjoy this book and, if I am right and how to persuade people becomes anContinue reading “The Weekend Read: 6. Influence – The Psychology of Persuasion”

Riding Dead Horses

This came from John Niland’s newsletter and he attributes it to Iain Robertson (who I don’t know). 
The tribal wisdom of the North Dakota Indians, passed down from generation to generation, says that when you discover you are riding a dead horse the best strategy is to dismount.

However, customers often attempt a whole range of far moreContinue reading “Riding Dead Horses”

The Weekend Read: 5. Blackie

Steve Black www.steveblack.co.uk the bearded Geordie who has used his innovative skills to train, coach & prepare successful teams from all backgrounds is described, amongst other things, as a motivator, coach, psychologist, priest, councillor, psychiatrist, comedian, strategist, facilitator, and friend. His background has encompassed organising nightclub security, a spell as a professional boxer and a degree inContinue reading “The Weekend Read: 5. Blackie”