I refer all my clients to this quotation from John Ruskin, it is particularly useful when converting from the NHS with its promotion of pile high, sell cheap.
Ruskin was a fascinating man, a real polymath. Here’s a link to a Wikipedia page.
Why not have it printed and framed to hang in your reception area or include it in your literature.
It’s called the Common Law of Business Balance.
“It is unwise to pay too much but it’s unwise to pay too little.
When you pay too much you lose a little money that is all.
When you pay too little, you sometimes lose everything, because the thing you bought was not capable of doing the thing you bought it to do.
The common law of business prohibits paying a little and getting a lot.
It can’t be done.
If you deal with the lowest bidder it is well to add something for the risk you run.
And if you do that you will have enough to pay for something better!”
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