Seth does it again – Do you have customers or members?

Do you have customers or members? If you changed your model to have members instead, what would that look like? If people had to subscribe, or be admitted, or apply… and if you had to please the membership, not convert new strangers. The web likes businesses that have members.

The Arizona Weekend Read – 2

The Damned United by David Peace another book nominally about sport but really about so much more. David Peace has become one of the leading contemporary British novelists with his Red Riding Quartet. This book first published in 2006 and recently filmed with Michael Sheen in the main role is, to quote the author, “anotherContinue reading “The Arizona Weekend Read – 2”