The Weekend Read – Duct Tape Marketing by John Jantsch

419cg4O5AaL._BO2,204,203,200_PIsitb-sticker-arrow-click,TopRight,35,-76_SX385_SY500_CR,0,0,385,500_SH20_OU02_Of all the subjects in business it seems that marketing attracts the most B***S***. With reference to the old cliche “BS baffles Brains”, there is nothing that experts in a field prefer to help increase their status than the mystification and subsequent confusion of a their topic.

This book is a great antidote to the self-inflation of professional marketeers who, I do not dispute, have a role in large businesses.

Full of pragmatism, common sense and relevant ideas it is above all straightforward to read and act upon. This is a great book for all small business owners and managers. My advice is to buy it, read it, re-read it whilst taking notes and then take action. John Jantsch understands that if you’re the principal of a small (or should that be micro?) business you have to be the one doing the marketing but you also have to wear many other hats so there is little time to devote to grand but impractical schemes.

An essential read.

Available from Amazon here.

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The Monday Morning Quote #222

You see things; and you say “Why?”

But I dream things that never were; and I say “Why not?”

Originally by George Bernard Shaw but used by John Fitzgerald Kennedy in his address to the Oireachtas Éireann 50 years ago this week.

Frequently used as “Some men see things as they are and say, why; I dream things that never were and say, why not.”

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The Weekend Read – Wilful Blindness by Margaret Hefferman

Wilful Blindness: Why We Ignore the Obvious at Our Peril

In her latest book, Heffernan argues that the biggest threats and dangers we face are the ones we don’t see – not because they’re secret or invisible, but because we’re wilfully blind. She examines the phenomenon and traces its imprint in our private and working lives, and within governments and organizations, and asks: What makes us prefer ignorance? What are we so afraid of? Why do some people see more than others? And how can we change? Examining examples of wilful blindness in the Catholic Church, the SEC, Nazi Germany, Bernard Madoff’s investors, BP’s safety record, the military in Afghanistan and the dog-eat-dog world of subprime mortgage lenders, the book demonstrates how failing to see—or admit to ourselves or our colleagues—the issues and problems in plain sight can ruin private lives and bring down corporations.

The book explores how wilful blindness develops and then goes on to outline some of the mechanisms, structures and strategies that institutions and individuals can use to combat it.

Essential reading for anyone involved with healthcare particularly the NHS – its publication in the same month as the Francis report into North Staffs is presumably coincidental – you’ll learn more from this book than the report.

Available from Amazon.

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The Monday Morning Quote #221

“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”

Hans Hofmann

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Thanks to MBS

The Weekend Read – Turning Pro by Steven Pressfield & Shawn Coyne

Steven Pressfield’s first non-fiction book was “The War of Art” and is essential reading for anyone with a tendency to procrastinate who needs help them get out of their own way. His most recent “Turning Pro” takes the battle against “Resistance”, as he calls it, to a higher plane.

Easy to read, with brief chapters, the book is divided into three sections. Firstly there is “The Amateur Life” with descriptions of what happens in your amateur life before you become professional or “Turn Pro”. Next is the section “Self-Inflicted Wounds” which describes the states of the Amateur and the point at which it becomes necessary to “Turn Pro”.

41rGTD807-L._SL210_Finally comes “The Professional Mindset” which starts with the list of 20 qualities of a professional that were first described in The War of Art and proceeds to add to and amplify them. It includes my favourite (and the briefest) chapter with the title, “The Professional will not be Distracted”. There are but two sentences. “The amateur tweets. The pro works.”

If you wrestle with your commitment or feel that you could and should be better than you are then this book is a must read. But be warned. “Turning Pro is free, but it’s not easy, it demands sacrifice but you will find power, your voice and self-respect.“ It’s a book that I wish had been compulsory reading on my undergraduate curriculum.

Available from Amazon here.

Genetics-Based Risk Assessment Brings Personalized Preventive Care To Dentistry

Genetics-Based Risk Assessment Brings Personalized Preventive Care To Dentistry

From Medical News Today

Interleukin Genetics, Inc. (OTCQB: ILIU) have announced the online publication of the research study “Patient Stratification for Preventive Dental Care” in Journal of Dental Research. The study provides new insights into the prevention of periodontitis (gum disease) and the opportunity for significant advancement in the delivery of personalized, preventive dental care. Periodontitis affects 47 percent of the adult population.

The study explored the influence of three key risk factors for periodontal disease – smoking, diabetes and genetics – on tooth loss given varied frequencies of preventive dental visits that included cleanings. By examining claims data from 5,117 patients without periodontitis throughout a 16 year period and conducting genetic testing, researchers determined that patients with genetic variations of the IL-1 genotype, or one or more other risk factors examined, were at significantly increased risk for tooth loss and therefore require more preventive dental care. The IL-1 genetic variation was the single most prevalent risk factor – nearly one in three Americans carry this genetic variation. This study demonstrates the important opportunity to provide more effective preventive oral care through the use of risk-based patient assessment that includes genetic testing.

Research was conducted under the direction of Dr. William Giannobile, Najjar endowed Professor of Dentistry and Biomedical Engineering, and Chair of the Department of Periodontics and Oral Medicine at the University of Michigan.

Periodontitisis a bacterially induced chronic inflammatory disease that destroys the bone and gum tissues that support the teeth. It is one of the most common chronic diseases of the body. It causes bleeding and swelling of the gums, loose teeth, bad breath and can ultimately lead to tooth loss. Severe periodontitis has been associated with increased risk for multiple other diseases, including cardiovascular diseases, diabetes and rheumatoid arthritis. One in four Americans over age of 65 have lost all their teeth.

“Dentistry has long been a leader in the delivery of preventive healthcare to patients. The findings of this study provide dental clinicians with the opportunity to offer personalized, preventive care that is based on new insights into the importance of genetic risk factors,” said Dr. Kenneth Kornman, Chief Executive Officer of Interleukin Genetics, which developed the genetics test used in the study.

“Personalized medicine is an important frontier in healthcare driven by the clinical application of genetic and molecular information. Genetic-based risk assessment has long promised to improve prevention and treatment of chronic diseases,” said Sir Gordon Duff, Professor Emeritus of Molecular Medicine the University of Sheffield and co-author of the paper. “The findings of this study represent perhaps the first broad scale application of genetics to help prevent a disease that is very prevalent, costly and preventable.”

Periodontitis initiation and progression is driven by two factors: bacterial plaque that initiates the disease and the body’s inflammatory response to bacteria which, when overly aggressive, causes breakdown of the bone and tissue that support the teeth. This inflammatory response varies greatly within the population and is significantly impacted by individual genetic make-up. Genetic testing can identify patients who have an increased inflammatory response to oral bacteria which significantly increases risk of periodontitis and tooth loss. Smoking and diabetes also contribute significantly to the risk of periodontal disease.

“Ultimately, patients should be evaluated by their dentist regularly and receive needed preventive care before any symptoms of periodontal disease appear. This disease can result in disfiguring bone loss around teeth and has been implicated as a risk factor for multiple systemic conditions that benefit from early stage prevention,” said periodontist Donald S. Clem, III, D.D.S., Diplomate, American Board of Periodontology, Past President American Academy of Periodontology. “Historically, we have lacked the prognostic tools to effectively identify patients at greatest risk for periodontitis. This study underscores the need to adopt a genetic, risk-based approach and gives patients a compelling new reason to visit the dentist for a comprehensive periodontal evaluation. As we see with other chronic diseases, identifying and understanding genetic predisposition to disease is a critical component of long term prevention.”

Perio and General Health. The Vital Connections.

Interesting video from The European Federation of Periodontology on the connection between Perio and General Health. Worth a watch with a cup of tea.

 

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