Botox ads frozen by the ASA

Botox ads frozen by the ASA

Reed Smith LLP
Daryl Cue20131216132050
United Kingdom
January 21 2014

Following a complaint from the Independent Healthcare Advisory Service, the ASA has banned botox ads by Dermaskin and HB Health of Knightsbridge. The websites of each advertiser promoted the use of botox, stating it has the ability to make users appear younger and it leads to “astonishing results”. The ASA has ruled that such language is inappropriate and explained that such advertising campaigns must “stick to the facts”. Ads must be presented in a “factual and balanced way” and correctly reflect the content of the applicable “summary of product characteristics”.

The only cosmetic use of botox in the UK which is permitted without prescription is in relation to its application to vertical lines on the forehead between frown lines. Beyond such use, botox is only available from doctors by prescription. Any advertising which promotionally markets botox as a beauty treatment will breach the CAP and BCAP Codes. The ASA intends to use this ruling as a precedent to all online advertisers of botox products. With a product that could be harmful to health, the ASA will be on the lookout for any ads which link botox to beauty.

CAP has published advice and guidance on anti-ageing and botox claims viewable here.

Guest Blogger – Dentinal Tubules 5 – All about Tubules Live

I’m on holiday for a few days. So as an introduction to the guest blogger spot that I will be featuring on the site in the future I have asked Dhru Shah of Dentinal Tubules to contribute a few videos. Here he tells us all about Tubules Live.

Guest Blogger – Dentinal Tubules 4 – Why Are The Articles On Tubules Free?

I’m on holiday for a few days. So as an introduction to the guest blogger spot that I will be featuring on the site in the future I have asked Dhru Shah to contribute a few videos. Here he explains why the articles on Dentinal Tubules are free.

Guest Blogger – Dentinal Tubules 3 – Welcoming lecturers and contributors.

I’m on holiday for a few days. So as an introduction to a few guest bloggers that I will be featuring on the site in the future I have asked Dhru Shah to contribute a few videos. Here he invites lecturers and contributors to Dentinal Tubules.

The Monday Morning Quote #250

“Education either functions

(1.) as an instrument which is used to facilitate integration of the younger generation into the logic of the present system and bring about conformity or

(2.) it becomes the practice of freedom, the means by which men and women deal critically and creatively with reality and discover how to participate in the transformation of their world.”

Paulo Freire, Pedagogy of the Oppressed, 1968

220px-Paulo_Freire

Guest Blogger – Dentinal Tubules 2 – The Vision.

I’m on holiday for a few days. So as an introduction to a few guest bloggers that I will be featuring on the site in the future I have asked Dhru Shah to contribute a few videos. Here he explains his vision for Dentinal Tubules.

Guest Blogger – Dentinal Tubules 1 – How Did I End Up Creating Tubules?

I’m on holiday for a few days. To keep up my resolve to produce a blog 6 days out of 7 in 2014 I’m featuring Dr Dhru Shah the man behind the educational phenomenon that is Dentinal Tubules. In this first short clip he tells us why and how he did it.