The truth is you have no choice but to innovate…

“The truth is you have no choice but to innovate.  Business cycles are so fast now, things that work for a period of time don’t work for very long, and you have to keep changing.”

Founder and CEO of Tough Mudder, Will Dean in conversation with Sarah Robb O’Hagan.

“You just do things that you find scary and after a while, they cease to be scary.”

Full interview HERE