Living at Rees Acres I/we would be stuck without car/s. This week I have been in Manchester seeing clients and attending the BDA Conference in my role as Branch President, I have stayed in Hulme in some excellent accommodation arranged via Airbnb, and either walked or “Ubered” – (with apologies to you sensitive souls who shudder at the turning of a noun into a verb).
I have often wondered about the point of car ownership, especially in the urban environment, and this posting from Bob Lefsetz made me realise how much city life is changing/has changed. OK, I know he’s talking about LA but how soon might these changes arrive?
And that’s when I ask her, DO YOU OWN A CAR?
SHE’S NEVER OWNED A CAR!
She’s got a driver’s license, but no, she sees no need for car, she’s got an Uber package. She pays ten bucks for a month of rides, twenty to be exact, and then it’s $6 if she takes UberX and $3 if she takes Uber Pool.
Huh? HOW COME I DON’T KNOW ABOUT THIS?
I dove deeper. She’s not committed to twenty rides, she’s just got to pay the ten bucks. And then she has the option of twenty rides, which she pays for as she goes.
WHAT IF YOU WANT TO GO TO THE BEACH?
No problem, she can go to the beach, she said she could go anywhere for $6.
And then I wondered why it paid to have an automobile at all.
WHAT ABOUT GROCERIES?
There’s a market on the corner.
And she has a bicycle, and…
Continues ….or read the full piece here..
You can fight the old wars or jump into the pool. You can complain about recording revenue, you can talk about piracy, bitch about Ticketmaster, or you can realize those issues are all in the rearview mirror, because today’s generations don’t care about them. They’ll pay for convenience, they’ll overpay if they desire something, they’re about building their lives as opposed to accumulating goods.
This is not only a sea change for generations…
This is a sea change for America.
First they came for our CDs.
Then they came for our retail stores.
Now they’re coming for all our assets, all the stuff we thought immutable and desirable, that we had to have. You might build a shrine to yourself online, but in the real world?
Forget about it.