Interaction Vs Transaction – from The Story of Telling

The Story of Telling is one of my top 10 business blogs, it always gives me something to consider either for myself or to pass on to my clients – and usually both.

Today’s posting, Interaction v Transaction features The Big Issue magazine sellers

….But just because it works doesn’t mean it’s the best strategy for generating the most sales or building the magazine seller’s business….

…..In our hurry to succeed we sometimes overlook the opportunity to engage first and sell later. Marketing works best when it’s anticipated, and the person on the other side of the interaction feels like they have had a hand in the result…. 

Take a minute and read the entry.

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