How to interpret a market plunge….

Whether a sudden sharp decline in asset prices amounts to a meaningless blip or something more depends on mass psychology.

“This crash is probably nothing. But they always are, except for the times when they aren’t.”

Nice little piece from The Economist

UK adspend: Mobile drives growth

From Benedict Evans’ Newsletter.

Mobile advertising spending overtook TV advertising in the UK (note the effect of the BBC here, though).

LONDON: The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile, which posted year-on-year growth of 30.7% to £1.3bn, according to Advertising Association/WARC Expenditure Report data published today.

Total ad market growth was recorded at 3.5% year-on-year, with £5.4bn spent during Q3 – the 17th consecutive quarter of market expansion.

The report found that total spend on mobile (including display, search, and other formats such as SMS/MMS) was higher than TV spend for the first time. Yet TV remains the leading display channel.

Continues.

 

%d bloggers like this: