The Product Is Not Enough

From the always stimulating Bob Lefsetz – his main thing is music but the lessons apply to most businesses (including my own!)

If you build it they will not come.

Your challenge is getting noticed.

So you may be sitting at home, in your beautiful house, with your beautiful wife, asking me…DIDN’T YOU SAY JUST THE COMPLETE OPPOSITE?

Yes, in the last decade. Things changed. Bob Dylan sang about that, but no one seems to realize the puck keeps moving, and media ain’t hockey, the rules change too.

In a world where people are overwhelmed by content, they don’t want to hear about yours. And the problem is great content gets cast aside as well as horrible content. You did the work and nothing is happening, what’s up?

It’s not your fault. You just have to find a way to run the gauntlet…..

…..Sure, the work is most important.

But that’s when the job is just beginning….

…..Building success is a job and a science unto itself.

Think about it…..

….PS Social networking is for satiating your fans, it’s not where you break your career.

As for promotional stunts, rarely do they succeed, it’s more about hard work.

Link to the full article HERE

 

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