Patient? Customer? Client? What really matters.

An interesting conversation in a practice about what the people that are treated/served/cared for should be called. I have been around the block a couple of times over the past 30 odd years and have returned to, and will remain with, patients. But that’s my opinion, you use whatever is comfortable for you.

“We sometimes make assumptions based on our opinions about a customer’s Patient’s wants and needs.

It’s hard to be objective about our ideas when we are invested in the outcome.

But that shouldn’t stop us trying to stand in our customer’s Patient’s shoes for long enough to understand how he feels.

Our opinion is immaterial if it doesn’t align with the story the customer Patient believes.”

Adapted from Bernadette Jiwa.

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