The Monday Morning Quote #603

“Success is a peace of mind which is a direct result of self-satisfaction in knowing you did your best to become the best you are capable of becoming.”

John Wooden

The Incisal Edge Podcast – Marketing in a Time of Lockdown

What should Dentists do about their Marketing during this time of Lockdown?

Alun talks to Chris Baker from Corona Design and Communication.


The Monday Morning Quote #602

“The great difference between the real leader and the pretender is that the one sees into the future, while the other regards only the present;

the one lives by the day, and acts upon expediency;

the other acts on enduring principles and for the immortality.”

Edmund Burke

Urgent dental care for patients during the COVID-19 pandemic – The Lancet


The Lancet Vol.395 | Number 10232 | Apr 18, 2020

During the initial phase of a pandemic, when a vaccine is not available, personal protective equipment (PPE) plays a major part in disease control. Dental and oral surgery procedures using drills or ultrasonic devices cause aerosol release, and routine dentistry has therefore been suspended in several countries, including the UK, to reduce virus transmission. There is an urgent need for organised emergency dental care delivered by teams provided with appropriate PPE. This also allows for redistribution of PPE to urgent care when there is inevitably an initial shortage and distribution challenge.Timely and major reorganisation of dental care services is challenging. Early management of acute dental emergencies is important to avert patients from Accident and Emergency services and to avoid hospital admissions. One concern is that with the suspension of routine dental care, more patients than usual could need admission for the management of acute dental infections that threaten the airway and require intensive care.

Patients with substantial swellings can progress to life-threatening emergencies, which can increase risks in the setting of reduced health-care availability. For such patients, extractions of the causative pathogenic teeth should be prioritised over restorative rescue, and input from dedicated oral surgery and oral and maxillofacial services and close follow-up should be instigated as locally appropriate. This approach has many benefits, including stewardship of antimicrobials, but is a deviation away from routine dentistry that should be thoroughly discussed with patients. Decisions on undertaking treatment should therefore be made with appropriate patient consent. Clinicians might wish to follow up patients digitally (eg, through video calls), if appropriate, to ensure patient safety, but also to minimise repeated patient contact.Testing for coronavirus disease 2019 (COVID-19) in dental professionals should be undertaken with the same high priority as that of medical health-care workers in hospitals. The risk of a dental practitioner being positive for COVID-19 and potentially infecting patients attending emergency dental services should not be underestimated. Proactive and preventive measures need to be established as mainstay protocol to contain the spread of the virus.We declare no competing interests.



Dentistry needs a safety net – support the BDA’s initiative.

The BDA continues to step up to the plate on behalf of dentists in the UK. All members will have had an email from the BDA today asking them to write to their MP regarding the fall out from the Corona Virus Pandemic.

“The impact of the COVID-19 pandemic is being felt across our profession.  
Many colleagues will have their own stories, of practices struggling to stay afloat, and personal hardship. 
We are speaking up for dentists directly with ministers and officials. You can play your part by sharing that story with your MP and asking them to take action on your behalf. 
We’ve pre-populated a letter for you that will be sent directly to the MP in your postal code. All you have to do is add in your personal circumstance at the top. 

Our immediate priority is quite rightly on supporting the healthcare effort where we can. But we also need our services to still be there for patients in future. 
1 in 5 practices say they will struggle to keep their heads above water this month. And the vast majority of self-employed colleagues will get nothing from the Chancellor’s deal.
We need to see a safety net in place for every practice, and every practitioner.
We’ve been speaking out to government and the press. And your voice can help make a difference.”

Write to your MP HERE


The Monday Morning Quote #601

“If you would not be forgotten as soon as you are gone,

either write things worth reading or do things worth writing.”

Benjamin Franklin


The Monday Morning Quote #600

“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”

Hans Hoffman

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