Great idea no fuss, minimal need to interact with other travelers, familiar, easy to book, lots of them.
Downside? Soulless, no idea where you are when you wake up during the night, the ones on M-way services condemn you to the adjacent food (or none as here in Washington) the choice being a several mile round trip to reach a point that is a few hundred yards as the crow flies.
What makes them different from each other?
The smile of the person who welcomes you, who makes the effort to acknowledge you as a weary traveler.
So thanks Rachel you were ‘just doing your job’ our transaction lasted all of 90 seconds but it’ll make me stay with you guys again.
The Incisal Edge 