It’s never my fault…

“It is a remarkable fact, but few businesses ever seem to fail because of excessive leverage, misconceived strategies, or inability to meet the needs of their customers. They struggle because banks unreasonably refuse further credit, or because of unseasonable weather, or some unexpected adverse effect such as a terrorist attack. Most often, however, their difficulties are the result of some insufficiently supportive government policy. The corporate executive who says “we got it wrong” is as rare as the politician who makes a similar admission.”

John Kay writing in the FT 7th/8th July 2018

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The Monday Morning Quote #489

“To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.”

Douglas Adams

The Monday Morning Quote #486

“This is the true joy in life, the being used for a purpose recognized by yourself as a mighty one; the being thoroughly worn out before you are thrown on the scrap heap; the being a force of Nature instead of a feverish selfish little clod of ailments and grievances complaining that the world will not devote itself to making you happy.”

George Bernard Shaw

(via Michael Neill)

The Monday Morning Quote #482

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Maya Angelou

Thanks to my neighbour in Fahoura, Walt, for reminding me of this, (PSyou can find good optometry people in West Cork too).

The Incisal Edge Podcast – Running an Event – with Chris Baker

Ever considered holding an event to promote your practice?

Then be sure to listen to my latest podcast conversation with Chris Baker from Corona Dental Marketing where we discuss the benefits and challenges of organising events.

 

The Product Is Not Enough

From the always stimulating Bob Lefsetz – his main thing is music but the lessons apply to most businesses (including my own!)

If you build it they will not come.

Your challenge is getting noticed.

So you may be sitting at home, in your beautiful house, with your beautiful wife, asking me…DIDN’T YOU SAY JUST THE COMPLETE OPPOSITE?

Yes, in the last decade. Things changed. Bob Dylan sang about that, but no one seems to realize the puck keeps moving, and media ain’t hockey, the rules change too.

In a world where people are overwhelmed by content, they don’t want to hear about yours. And the problem is great content gets cast aside as well as horrible content. You did the work and nothing is happening, what’s up?

It’s not your fault. You just have to find a way to run the gauntlet…..

…..Sure, the work is most important.

But that’s when the job is just beginning….

…..Building success is a job and a science unto itself.

Think about it…..

….PS Social networking is for satiating your fans, it’s not where you break your career.

As for promotional stunts, rarely do they succeed, it’s more about hard work.

Link to the full article HERE

 

The Monday Morning Quote #480

“The nicest thing about not planning is that failure comes as a complete surprise, rather than being preceded by a period of worry and depression”.

Sir John Harvey Jones

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