Searching for Silver Linings

Searching for Silver Linings A recent article in the Financial Times, reported a marked increase in demand for work from cosmetic surgeons in South Korea during these days of social distancing. Whilst they usually treat many foreign tourists there has been a rise in demand from local customers at their “glitzy Gangnam district clinics”. OneContinue reading “Searching for Silver Linings”

Brainstorming, a great way to…

Fail. Not because it doesn’t have any validity, it does of course have its uses, but because it is done so badly. Wrong place, wrong people, wrong problems which all contribute to the wrong solutions. My experiences of the technique, for which we have to thank Alex Faickney Osborne and his book Applied Imagination, isContinue reading “Brainstorming, a great way to…”

The Incisal Edge Podcast – Marketing in a Time of Lockdown

What to do about marketing during this time of Lockdown? How to best communicate with and retain your patients when you can’t meet them? Chris Baker from Corona Design and Communication shares his knowledge and experience with Alun.

Stop Hiding. Wisdom from Carl Richards.

Regular readers of this blog will know that I hold Carl Richards in high esteem. His simple messages supported by drawings are always worth a look and a thought. This one is especially good. I seem to attract procrastinators (or perhaps they attract me), Carl’s words on the subject are most appropriate and I amContinue reading “Stop Hiding. Wisdom from Carl Richards.”

First. Know your potential customers/clients

If I was to employ someone to assist me with my marketing I would like them to know and understand what I do. Not in depth, of course, that would come after an initial call but I would like to think that they would bother to find out a little bit more about me. TheContinue reading “First. Know your potential customers/clients”

…and I thought self control was always a good thing.

Sometimes you have to admit that everything you thought was wrong was (possibly) right. Could it be that all those good habits, all that resisting temptation and weeks of denial were for nothing? Is it possible that beating myself up after the third chocolate digestive and saying “no” to things that would have been funContinue reading “…and I thought self control was always a good thing.”

You don’t have to do this…”Things They Didn’t Teach You at Dental School”

An excerpt from the forthcoming book, “101 Things They Didn’t Teach You at Dental School” “This above all: to thine own self be true, And it must follow, as the night the day, Thou canst not then be false to any man.” Polonius. Hamlet, Act 1, Scene 3. Is Dentistry really what you want to do? YouContinue reading “You don’t have to do this…”Things They Didn’t Teach You at Dental School””

The Weekend Read – How to Live on 24 Hours a Day

Probably the first time management book, written by the prolific novelist and writer Arnold Bennett was published in 1908. Its messages and lessons are still relevant and as important now than they were 112 years ago. The context has changed but the distractions have not if anything they are greater. This was part of largerContinue reading “The Weekend Read – How to Live on 24 Hours a Day”