Why the Uber decision isn’t the end for self-employed Dentists

As usual the sky falling in faction in UK dentistry have taken the High Court’s decision in favour of the Uber Drivers as the signal that the floodgates will open and this is the end for all self-employed associates. In my opinion this should lead to more dental principals, associates, therapists and hygienists becoming moreContinue reading “Why the Uber decision isn’t the end for self-employed Dentists”

Marketing and the wisdom of Seth Godin

Marketing Driven Vs Market Driven “When you’re marketing-driven, you’re focused on the latest Facebook data hacks, the design of your new logo, and your Canadian pricing model. On the other hand, when you’re market-driven, you think a lot about the hopes and dreams of your customers and their friends. You listen to their frustrations andContinue reading “Marketing and the wisdom of Seth Godin”

We all think we’re productive, but are we?

Excerpt from Jonty Bloom’s Blog: High pay for high performers “….But it does bring me back to productivity, British industry is 30% less productive than America’s, and well behind France, Germany and Italy. There are many reasons but one of the biggest is that British management is bad, really bad. Not only is it badContinue reading “We all think we’re productive, but are we?”

The Dental Marketing Secrets Podcast

I was delighted to be a guest of Mark Thackeray from Salt Lake City on his Dental Marketing Secrets Podcast in December.  He was great host, made me very welcome and I commend the Podcast to you. Here’s a link to the back catalogue of more than 40 Podcasts with some useful and interesting guests.Continue reading “The Dental Marketing Secrets Podcast”

Swimsuit anyone?

I sell swimsuits. Like you, I have spent the months of the lockdown contemplating lessons from the past and considering the future. One of the biggest questions we can ask ourselves is “what do I do and why do I do it?”. The “what”, I can sum up as, “I give swimming lessons and alsoContinue reading “Swimsuit anyone?”

Are you a bunch, a group or a team?

This article was inspired by Kathy Kolbe and her work, I have been trying to find my notes from my last trip to Phoenix but they are hidden or hiding. It was then that I first heard Kathy talk about the concept of a bunch, a group and a team. In my work with smallContinue reading “Are you a bunch, a group or a team?”

What is My Dental Guarantee?

I am talking to Chris Baker from Corona Dental Marketing about My Dental Guarantee. It’s time to consider new ways of working and innovations to make our practices profitable. My Dental Guarantee offers patients guaranteed protection of all sound natural teeth and offers you the ability to increase average revenue by 333% per patient withContinue reading “What is My Dental Guarantee?”

Searching for Silver Linings

Searching for Silver Linings A recent article in the Financial Times, reported a marked increase in demand for work from cosmetic surgeons in South Korea during these days of social distancing. Whilst they usually treat many foreign tourists there has been a rise in demand from local customers at their “glitzy Gangnam district clinics”. OneContinue reading “Searching for Silver Linings”