The Monday Morning Quote #486

“This is the true joy in life, the being used for a purpose recognized by yourself as a mighty one; the being thoroughly worn out before you are thrown on the scrap heap; the being a force of Nature instead of a feverish selfish little clod of ailments and grievances complaining that the world will not devote itself to making you happy.”

George Bernard Shaw

(via Michael Neill)

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The Monday Morning Quote #482

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Maya Angelou

Thanks to my neighbour in Fahoura, Walt, for reminding me of this, (PSyou can find good optometry people in West Cork too).

The Incisal Edge Podcast – Running an Event – with Chris Baker

Ever considered holding an event to promote your practice?

Then be sure to listen to my latest podcast conversation with Chris Baker from Corona Dental Marketing where we discuss the benefits and challenges of organising events.

 

The Product Is Not Enough

From the always stimulating Bob Lefsetz – his main thing is music but the lessons apply to most businesses (including my own!)

If you build it they will not come.

Your challenge is getting noticed.

So you may be sitting at home, in your beautiful house, with your beautiful wife, asking me…DIDN’T YOU SAY JUST THE COMPLETE OPPOSITE?

Yes, in the last decade. Things changed. Bob Dylan sang about that, but no one seems to realize the puck keeps moving, and media ain’t hockey, the rules change too.

In a world where people are overwhelmed by content, they don’t want to hear about yours. And the problem is great content gets cast aside as well as horrible content. You did the work and nothing is happening, what’s up?

It’s not your fault. You just have to find a way to run the gauntlet…..

…..Sure, the work is most important.

But that’s when the job is just beginning….

…..Building success is a job and a science unto itself.

Think about it…..

….PS Social networking is for satiating your fans, it’s not where you break your career.

As for promotional stunts, rarely do they succeed, it’s more about hard work.

Link to the full article HERE

 

The Monday Morning Quote #480

“The nicest thing about not planning is that failure comes as a complete surprise, rather than being preceded by a period of worry and depression”.

Sir John Harvey Jones

GDPR = Got Desperate People Rich(er)

Chicken Licken says the sky has fallen – #94

Lee Gilbert’s thoughts on GDPR,

“It seems every type of company from Accountants, HR Advisory firms, Law Practices, IT companies, Greengrocers and Candle Stick makers… have been jumping on the band wagon of running seminar’s on the subject without truly understanding (or having read in some cases!) the Regulation and its subsequent Recitals.”

It’s Regulation 2016/679. It’s 88 pages long and there are 173 Recitals…. by the way.

Some people say complying with GDPR requires extensive planning and in some cases, a complete change in processes and procedures.

The reality, for most, is the change is minuscule.

It should not be ignored but the changes and updates required are so small you could argue they merely constitute the best practice many organisations have been applying for some time.

Put simply, GDPR is designed to clean up some poor practices conducted by the few. It is the many though who are feeling the brunt.

Cynical? Moi?

Link to the full post

Spreadsheets….

“This confirmed my long held suspicion that many people use spreadsheets as an alternative to thinking.”
 
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