What is My Dental Guarantee?

I am talking to Chris Baker from Corona Dental Marketing about My Dental Guarantee. It’s time to consider new ways of working and innovations to make our practices profitable. My Dental Guarantee offers patients guaranteed protection of all sound natural teeth and offers you the ability to increase average revenue by 333% per patient withContinue reading “What is My Dental Guarantee?”

Searching for Silver Linings

Searching for Silver Linings A recent article in the Financial Times, reported a marked increase in demand for work from cosmetic surgeons in South Korea during these days of social distancing. Whilst they usually treat many foreign tourists there has been a rise in demand from local customers at their “glitzy Gangnam district clinics”. OneContinue reading “Searching for Silver Linings”

Brainstorming, a great way to…

Fail. Not because it doesn’t have any validity, it does of course have its uses, but because it is done so badly. Wrong place, wrong people, wrong problems which all contribute to the wrong solutions. My experiences of the technique, for which we have to thank Alex Faickney Osborne and his book Applied Imagination, isContinue reading “Brainstorming, a great way to…”

The Incisal Edge Podcast – Marketing in a Time of Lockdown

What to do about marketing during this time of Lockdown? How to best communicate with and retain your patients when you can’t meet them? Chris Baker from Corona Design and Communication shares his knowledge and experience with Alun.

Stop Hiding. Wisdom from Carl Richards.

Regular readers of this blog will know that I hold Carl Richards in high esteem. His simple messages supported by drawings are always worth a look and a thought. This one is especially good. I seem to attract procrastinators (or perhaps they attract me), Carl’s words on the subject are most appropriate and I amContinue reading “Stop Hiding. Wisdom from Carl Richards.”

First. Know your potential customers/clients

If I was to employ someone to assist me with my marketing I would like them to know and understand what I do. Not in depth, of course, that would come after an initial call but I would like to think that they would bother to find out a little bit more about me. TheContinue reading “First. Know your potential customers/clients”

…and I thought self control was always a good thing.

Sometimes you have to admit that everything you thought was wrong was (possibly) right. Could it be that all those good habits, all that resisting temptation and weeks of denial were for nothing? Is it possible that beating myself up after the third chocolate digestive and saying “no” to things that would have been funContinue reading “…and I thought self control was always a good thing.”