The Incisal Edge Podcast – Marketing in a Time of Lockdown

What to do about marketing during this time of Lockdown? How to best communicate with and retain your patients when you can’t meet them? Chris Baker from Corona Design and Communication shares his knowledge and experience with Alun.

First. Know your potential customers/clients

If I was to employ someone to assist me with my marketing I would like them to know and understand what I do. Not in depth, of course, that would come after an initial call but I would like to think that they would bother to find out a little bit more about me. TheContinue reading “First. Know your potential customers/clients”

If you’re in Dublin on March 2nd

My maternal grandparents would be proud of me being selected for Croke Park. I’ll not be gracing the hallowed turf with my prowess with sliotar and hurley. Instead I’ll be up on level 5 in the Hogan suite on the 5th Floor with a Taster session of “The 101 Things They Didn’t Teach You AtContinue reading “If you’re in Dublin on March 2nd”

The Ten Rules of Anti-Social Media (according to Alan Stevens)

(#1 in a series of newsletters that I recommend) I didn’t write this but I am happy to share it. The writer was Alan Stevens, The Media Coach, and it came from his excellent, free weekly newsletter available at www.mediacoach.co.uk THE TEN RULES OF ANTI-SOCIAL MEDIA I didn’t coin the phrase “anti-social media”, but I didContinue reading “The Ten Rules of Anti-Social Media (according to Alan Stevens)”

What to do when…..a Corporate Opens Nearby – Part 2

What to do when a corporate opens nearby. First Published in Private Dentistry…2 of 2 6 Expand your offering. What is the corporate doing that you could be doing – and be doing better? Now is the time to take those course that you have been postponing. Invest in yourself, your skills and those ofContinue reading “What to do when…..a Corporate Opens Nearby – Part 2”

Ten things you should know about Instagram’s terms of use

It’s the current “big thing” in social media (for my clients anyway). But before you throw yourself into the pool, I doubt if you have read the terms and conditions fully, and most of us don’t because we don’t have time or aren’t sufficiently educated, just consider this list from “The Conversation”. The terms areContinue reading “Ten things you should know about Instagram’s terms of use”

It’s never my fault…

“It is a remarkable fact, but few businesses ever seem to fail because of excessive leverage, misconceived strategies, or inability to meet the needs of their customers. They struggle because banks unreasonably refuse further credit, or because of unseasonable weather, or some unexpected adverse effect such as a terrorist attack. Most often, however, their difficultiesContinue reading “It’s never my fault…”