Ten things you should know about Instagram’s terms of use

It’s the current “big thing” in social media (for my clients anyway). But before you throw yourself into the pool, I doubt if you have read the terms and conditions fully, and most of us don’t because we don’t have time or aren’t sufficiently educated, just consider this list from “The Conversation”.

  1. The terms are confusing

  2. You own your own photos, right?

  3. Instagram can give away or sell your content

  4. It can use your content for its own purposes

  5. Instagram can also give away these rights

  6. It can do this anywhere

  7. It’s a one-way street

  8. Instagram makes money from ‘sharing’

  9. You could be sued for copyright infringement

  10. Instagram should do better

The full article is available HERE

Remind me, who owns Instagram???

It’s never my fault…

“It is a remarkable fact, but few businesses ever seem to fail because of excessive leverage, misconceived strategies, or inability to meet the needs of their customers. They struggle because banks unreasonably refuse further credit, or because of unseasonable weather, or some unexpected adverse effect such as a terrorist attack. Most often, however, their difficulties are the result of some insufficiently supportive government policy. The corporate executive who says “we got it wrong” is as rare as the politician who makes a similar admission.”

John Kay writing in the FT 7th/8th July 2018

The Incisal Edge Podcast – Running an Event – with Chris Baker

Ever considered holding an event to promote your practice?

Then be sure to listen to my latest podcast conversation with Chris Baker from Corona Dental Marketing where we discuss the benefits and challenges of organising events.

 

The Product Is Not Enough

From the always stimulating Bob Lefsetz – his main thing is music but the lessons apply to most businesses (including my own!)

If you build it they will not come.

Your challenge is getting noticed.

So you may be sitting at home, in your beautiful house, with your beautiful wife, asking me…DIDN’T YOU SAY JUST THE COMPLETE OPPOSITE?

Yes, in the last decade. Things changed. Bob Dylan sang about that, but no one seems to realize the puck keeps moving, and media ain’t hockey, the rules change too.

In a world where people are overwhelmed by content, they don’t want to hear about yours. And the problem is great content gets cast aside as well as horrible content. You did the work and nothing is happening, what’s up?

It’s not your fault. You just have to find a way to run the gauntlet…..

…..Sure, the work is most important.

But that’s when the job is just beginning….

…..Building success is a job and a science unto itself.

Think about it…..

….PS Social networking is for satiating your fans, it’s not where you break your career.

As for promotional stunts, rarely do they succeed, it’s more about hard work.

Link to the full article HERE

 

Rees’s Reads #1 – Setting The Table by Danny Meyer

Setting The Table – The Transforming Power of Hospitality in Business

This book should be compulsory reading for everyone who works in any business that serves customers face to face. I believe it is essential for any dentist looking to differentiate themselves – especially from corporate practices.

Danny Meyer is a restauranteur. The CEO of Union Square Hospitality Group this books describes how his passion for food and service led to his founding, over a 21 year period, five “white-table” restaurants, an urban barbecue joint, a feel-good jazz club, a neo-roadside hotdog & burger stand, three modern museum cafes and on off-premises, restaurant quality catering company. At the time of writing he had not had to close any of them.

The basis of his an any successful restaurants is the quality of the food allied with a dedication to the best possible service. Danny describes the non-food elements as “hospitality”. His aim when opening a new venue is to, “draw the best elements of the classic, make it authentic for its present context, and then try to execute it with excellence.” 

Throughout the book he presents case studies, words of wisdom, stories of what has worked and what hasn’t, the lessons he has learned and above all how to be successful by serving the public but on your own terms.

Here are a few quotes:

Self: I have always viewed excellence as a journey rather than a destination. Taking that journey demands a form of athleticism. It is the athlete’s nature to call on all resources to compete and win. I believe it’s possible to apply to business the same skills I would apply on a tennis court or baseball diamond. I see this as a combination of innate ability, focused training, and a persistent zeal to win.

Marketing: Know Thyself: Before you go to market, know what you are selling and to whom. It’s a very rare business that can (or should) be all things to all people. Be the best you can be within a reasonably tight product focus. That will help you improve yourself and help your customers to know how and when to buy your product.

Service: Best described through what he has written of how he discovered “enlightened hospitality” after his wife miscarried twins and his life took a different perspective. He describes outlining what he considered non-negotiable about how he does business. “Nothing would ever matter more to me than how we expressed hospitality to each one another. And then in descending order, our next core values would be to extend gracious hospitality to our guests, our community, our suppliers, and finally our investors.”

People: He talks about the 51% that he looks for in employees whether they be chefs or the front of house team. He says he wants people who have 51% emotional hospitality and 49% technical ability. He seeks the “excellence reflex” in people which is a natural reaction to fix something that isn’t right, or to improve something that could be better. “This “excellence reflex” is rooted in instinct and upbringing, and then constantly honed through awareness, caring and practice.”

In the chapter, “Whoever wrote the rule…?” he questions acceptance of the status quo and the conventional ways of doing things saying, “The commitment to add something fresh to an existing dialogue informs every decision my colleagues and I make.”

I could go on but I have exceeded the 500 words I allow myself here. Just get the book, read it and be inspired.

Buy it from The Book Depository HERE.

 

Why the Outrage?…another opinion

“Just as environmentalists demand that the fossil fuel industry ‘leave it in the ground,’ the ultimate demand to be levelled at Silicon Valley should be ‘leave it in our heads.’ The real villain here is an expansionary economic logic that insists on inspecting ever more of our thoughts, feelings and relationships.”

William Davies writing on Cambridge Analytica in the LRB HERE.

via Ben Evans

 

The Incisal Edge Podcast – Facebook Advertising for Dentists with Chris Baker

In this episode of the Incisal Edge Podcast Alun Rees talks to Chris Baker about Facebook Advertising.

The third of our interviews with Chris Baker from Corona Dental Marketing

www.coronadental.co.uk

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