Category Archives: Marketing

Marketing and the wisdom of Seth Godin

Marketing Driven Vs Market Driven “When you’re marketing-driven, you’re focused on the latest Facebook data hacks, the design of your new logo, and your Canadian pricing model. On the other hand, when you’re market-driven, you think a lot about the hopes and dreams of your customers and their friends. You listen to their frustrations andContinue reading “Marketing and the wisdom of Seth Godin”

The Dental Marketing Secrets Podcast

I was delighted to be a guest of Mark Thackeray from Salt Lake City on his Dental Marketing Secrets Podcast in December.  He was great host, made me very welcome and I commend the Podcast to you. Here’s a link to the back catalogue of more than 40 Podcasts with some useful and interesting guests.Continue reading “The Dental Marketing Secrets Podcast”

The Incisal Edge Podcast – Marketing in a Time of Lockdown

What to do about marketing during this time of Lockdown? How to best communicate with and retain your patients when you can’t meet them? Chris Baker from Corona Design and Communication shares his knowledge and experience with Alun.

First. Know your potential customers/clients

If I was to employ someone to assist me with my marketing I would like them to know and understand what I do. Not in depth, of course, that would come after an initial call but I would like to think that they would bother to find out a little bit more about me. TheContinue reading “First. Know your potential customers/clients”

If you’re in Dublin on March 2nd

My maternal grandparents would be proud of me being selected for Croke Park. I’ll not be gracing the hallowed turf with my prowess with sliotar and hurley. Instead I’ll be up on level 5 in the Hogan suite on the 5th Floor with a Taster session of “The 101 Things They Didn’t Teach You AtContinue reading “If you’re in Dublin on March 2nd”

The Ten Rules of Anti-Social Media (according to Alan Stevens)

(#1 in a series of newsletters that I recommend) I didn’t write this but I am happy to share it. The writer was Alan Stevens, The Media Coach, and it came from his excellent, free weekly newsletter available at www.mediacoach.co.uk THE TEN RULES OF ANTI-SOCIAL MEDIA I didn’t coin the phrase “anti-social media”, but I didContinue reading “The Ten Rules of Anti-Social Media (according to Alan Stevens)”

What to do when…..a Corporate Opens Nearby – Part 2

What to do when a corporate opens nearby. First Published in Private Dentistry…2 of 2 6 Expand your offering. What is the corporate doing that you could be doing – and be doing better? Now is the time to take those course that you have been postponing. Invest in yourself, your skills and those ofContinue reading “What to do when…..a Corporate Opens Nearby – Part 2”