The Incisal Edge Podcast – Public Relations for Dentists with Chris Baker

In their second conversation in the pod, Alun and Chris Baker from Corona Design & Communications talk about the best way to use local Public Relations to promote your Dental Practice.

 

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The Incisal Edge Podcast – Email marketing for dentists with Chris Baker.

In the first of a series of Podcast conversations about PR and Marketing for Dentists, Alun is joined by Chris Baker from Corona Design and Communications.

Their first topic is Email marketing.

“Intelligent Tracking Prevention.”

From John Naughton’s Memex.

What’s coming in IoS 11

Ah, at last something interesting:

In September, Apple will release new changes to Safari with iOS 11 called “Intelligent Tracking Prevention.” These changes will have large effects on the ad tech industry and create new winners and losers.

In short, the iOS 11 changes will really help the big guys, are neutral to the small guys and significantly hurt the mid-size guys.

Hmmm… Not sure that this will be a boon to the world (c.f. the stuff about helping the big guys). I’ll continue to use my own protective measures.

…me too.

The smartphone is the sun and everything else orbits it…

From Ben Evans’ blog “Content isn’t King”

….  the device is the phone and the network is the internet. The smartphone is the sun and everything else orbits it. Internet advertising will be bigger than TV advertising this year, and Apple’s revenue is larger than the entire global pay TV industry. This is also why tech companies are even thinking about commissioning their own premium shows today – they are now so big that the budgets involved in buying or creating TV look a lot less daunting than they once did. A recurring story in the past was for a leading tech company to go to Hollywood, announce its intention to buy lots of stuff, and then turn pale at the first rate card it was shown and say “wow – that’s really expensive!”. They have the money now, not from conquering TV but from creating something bigger.

The Monday Morning Quote #420

“If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.”

Jeff Bezos

 

Obsess Over Your Customers, Not Your Rivals

From HBR, worth a read and then asking yourself some questions….

The starting point of most competitive analysis is a question: Who is your competition? That’s because most companies view their competition as another brand, product, or service. But smart leaders and organizations go broader.

The question is not who your competition is but what it is. And the answer is this: Your competition is any and every obstacle your customers encounter along their journeys to solving the human, high-level problems your company exists to solve…..

….Sure, someone in your company needs to understand the marketplace: who your competition is, what other products are on the market, and how they are doing, at a basic level. But there’s a point at which paying attention to other companies and what they’re doing interferes with your team’s ability to immerse itself in the world of your consumer. Focusing on competitive products and companies often leads to “me-too” products, which purport to compete with or iterate on something that customers might not have liked much in the first place.

Conclusion:

  • First, rethink what you sell.
  • Next, rethink your customers.
  • Now, focus on their problems.

Read full article HERE

 

 

The truth is you have no choice but to innovate…

“The truth is you have no choice but to innovate.  Business cycles are so fast now, things that work for a period of time don’t work for very long, and you have to keep changing.”

Founder and CEO of Tough Mudder, Will Dean in conversation with Sarah Robb O’Hagan.

“You just do things that you find scary and after a while, they cease to be scary.”

Full interview HERE


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