What to do about marketing during this time of Lockdown? How to best communicate with and retain your patients when you can’t meet them? Chris Baker from Corona Design and Communication shares his knowledge and experience with Alun.
“Don’t find customers for your products, find products for your customers” Seth Godin
If I was to employ someone to assist me with my marketing I would like them to know and understand what I do. Not in depth, of course, that would come after an initial call but I would like to think that they would bother to find out a little bit more about me. TheContinue reading “First. Know your potential customers/clients”
“Without promotion something terrible will happen – nothing.” PT Barnum
My maternal grandparents would be proud of me being selected for Croke Park. I’ll not be gracing the hallowed turf with my prowess with sliotar and hurley. Instead I’ll be up on level 5 in the Hogan suite on the 5th Floor with a Taster session of “The 101 Things They Didn’t Teach You AtContinue reading “If you’re in Dublin on March 2nd”
The renaming of what most of us would call a tea bag into a “Hand-Stitched Tea Pillow” smacks of a very long lunch in the marketing department. Nice tea though.
(#1 in a series of newsletters that I recommend) I didn’t write this but I am happy to share it. The writer was Alan Stevens, The Media Coach, and it came from his excellent, free weekly newsletter available at www.mediacoach.co.uk THE TEN RULES OF ANTI-SOCIAL MEDIA I didn’t coin the phrase “anti-social media”, but I didContinue reading “The Ten Rules of Anti-Social Media (according to Alan Stevens)”
What to do when a corporate opens nearby. First Published in Private Dentistry…2 of 2 6 Expand your offering. What is the corporate doing that you could be doing – and be doing better? Now is the time to take those course that you have been postponing. Invest in yourself, your skills and those ofContinue reading “What to do when…..a Corporate Opens Nearby – Part 2”
“It is a remarkable fact, but few businesses ever seem to fail because of excessive leverage, misconceived strategies, or inability to meet the needs of their customers. They struggle because banks unreasonably refuse further credit, or because of unseasonable weather, or some unexpected adverse effect such as a terrorist attack. Most often, however, their difficultiesContinue reading “It’s never my fault…”