(#1 in a series of newsletters that I recommend)
I didn’t write this but I am happy to share it. The writer was Alan Stevens, The Media Coach, and it came from his excellent, free weekly newsletter available at www.mediacoach.co.uk
I didn’t coin the phrase “anti-social media”, but I did come up with these rules back in 2009. I’ve updated them, and suggest that they still apply if you want to be really anti-social online. They should ensure that you use anti-social media for no gain and scant profit:
1) Promote yourself relentlessly, at all times. Make sure that every message is a selling one, so that your friends and followers understand what you are really about.
2) Never offer help. Why give away something that people should pay you for?
3) Re-send messages from experts, to give the impression that you have the same thoughts. Occasionally “forget” to mention their name to reinforce this impression.
4) Hide your identity behind a silly name or jumble of letters. You don’t want to end up on a spammers list, do you?
5) Try to get as many people to follow you as possible, but ignore them completely. They are just your potential customers, so they have nothing to offer you.
6) Cut and paste articles and pretend that you wrote them (or at least hint at it by making it hard to spot the name of the original author).
7) Automate everything so that you never have to be at your computer, There are better things to do than listen to the dull conversations in social networks.
8) Constantly promote money-making schemes that you don’t use yourself (because they don’t work). You can make loads of money selling these as an affiliate.
9) Insult and abuse others, to damage their reputations and reduce their chance of getting work.
10) Never miss an opportunity to tell people that they are doing it wrong, and you are doing it right. They will get the message eventually, and give up, leaving you the winner.
The information in this ezine may be freely re-used in any online or offline publication, provided it is accompanied by the following credit line – “This information was written by Alan Stevens, and originally appeared in “The MediaCoach”, his free weekly ezine, available at http://www.mediacoach.co.uk.”