Searching for Silver Linings

Searching for Silver Linings A recent article in the Financial Times, reported a marked increase in demand for work from cosmetic surgeons in South Korea during these days of social distancing. Whilst they usually treat many foreign tourists there has been a rise in demand from local customers at their “glitzy Gangnam district clinics”. OneContinue reading “Searching for Silver Linings”

First. Know your potential customers/clients

If I was to employ someone to assist me with my marketing I would like them to know and understand what I do. Not in depth, of course, that would come after an initial call but I would like to think that they would bother to find out a little bit more about me. TheContinue reading “First. Know your potential customers/clients”

Who do you trust? Who can you trust? from GDPUK

My latest post for GDPUK: One of the main tenets of Professor Onora O’Neill’s arguments around the theme of trust is that we must aim to have more trust in the trustworthy but not in the untrustworthy. She says, “I aim positively to try not to trust the untrustworthy.” Which brings around the questions. WhoContinue reading “Who do you trust? Who can you trust? from GDPUK”

If you’re in Dublin on March 2nd

My maternal grandparents would be proud of me being selected for Croke Park. I’ll not be gracing the hallowed turf with my prowess with sliotar and hurley. Instead I’ll be up on level 5 in the Hogan suite on the 5th Floor with a Taster session of “The 101 Things They Didn’t Teach You AtContinue reading “If you’re in Dublin on March 2nd”

What to do when…..a Corporate Opens Nearby – Part 2

What to do when a corporate opens nearby. First Published in Private Dentistry…2 of 2 6 Expand your offering. What is the corporate doing that you could be doing – and be doing better? Now is the time to take those course that you have been postponing. Invest in yourself, your skills and those ofContinue reading “What to do when…..a Corporate Opens Nearby – Part 2”

It’s never my fault…

“It is a remarkable fact, but few businesses ever seem to fail because of excessive leverage, misconceived strategies, or inability to meet the needs of their customers. They struggle because banks unreasonably refuse further credit, or because of unseasonable weather, or some unexpected adverse effect such as a terrorist attack. Most often, however, their difficultiesContinue reading “It’s never my fault…”

Rees’s Reads #1 – Setting The Table by Danny Meyer

Setting The Table – The Transforming Power of Hospitality in Business This book should be compulsory reading for everyone who works in any business that serves customers face to face. I believe it is essential for any dentist looking to differentiate themselves – especially from corporate practices. Danny Meyer is a restauranteur. The CEO ofContinue reading “Rees’s Reads #1 – Setting The Table by Danny Meyer”

The snowflake economy

From today’s RBS Chief Economist Weekly Brief If your business depends upon discretionary spending take note: Buy now, pay later. The retail sector has had a tough start to the year with some big names heading into administration. Last week’s snow will have made things even worse as shoppers stayed away from the high street.Continue reading “The snowflake economy”

We are NOT Goldfish

The Year End clear out – this from 2014! Has anything changed? I don’t know why I’m still surprised by people who use ad blockers but still spend money on advertising… Advertising is a huge source of the “data pollution” Fred Wilson talked about at LeWeb a few weeks ago. (See here, starting at about 23 minutesContinue reading “We are NOT Goldfish”

Obsess Over Your Customers, Not Your Rivals

From HBR, worth a read and then asking yourself some questions…. The starting point of most competitive analysis is a question: Who is your competition? That’s because most companies view their competition as another brand, product, or service. But smart leaders and organizations go broader. The question is not who your competition is but what it is. And the answerContinue reading “Obsess Over Your Customers, Not Your Rivals”