Video Killed The Radio Star…oh no it didn’t.

In spite of Messrs Downes and Horne’s prophecy it didn’t.

In much the same way that the death of dentistry has been prophesied many times in the 40 odd years of my involvement it hasn’t died, yet. Evolved, grown, changed in many ways certainly but rumours of its death have been greatly exaggerated.

I remember being told that a vaccine to rid the world of Dental Caries was just around the corner, it didn’t appear but did contribute to our knowledge of the disease.

It is easy to say that the old ways are gone, the new will sweep everything away just look out! Two years ago the talk was of how the “clever” dentists having made a killing with Short Term Orthodontics were now looking to Facial Aesthetics for their big bucks.

I’m reminded of the story Colin Hall Dexter told of dentists complaining that areas were “worked out” as if they were talking about gold, diamond, or probably, coal mines.

Change is rarely, if ever, like that. Change does occur but when? Overnight? Not even Covid was that quick. There are always those who wake early in the morning and go to it, those who arrive at 8.55 and somewhat bewildered, deal with the day and of course the laggards who say “What happened, nobody told me, they wouldn’t do that to us. 

Take a look at Steven Pressfield‘s opinion.

Video Didn’t Kill the Radio Star

 

Published by Alun Rees

Dental Business Coach. Analyst. Troubleshooter. Consultant. Writer. Presenter. Broadcaster.

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