This was sent to me this evening by a client who prides himself (quite rightly) on the language of his practice literature, the sincerity of his approach and the quality of the experience when a patient visits him.
The featured person in the link is in a nearby town and my client wonders why he (my client that is) has such a good name and ready supply of new patients and referrals.
Can you believe that someone pays to get advice to produce this? www.addictive-marketing.com/implementers/ChrisCastlePark/
I am reminded of the line that says: “Just concentrate on sincerity because once you can fake that you can fake anything.”
The Incisal Edge 