I wrote in my last ezine about whether twitter was a “nine-day wonder.”
In response Chris Barrow sent me the link to this article – it’s a good read, thanks cb.
Here’s the summary:
For me, it comes down to these 4 things:
- Transparency & Values: Twitter constantly reminds me of who I want to be, and what I want Zappos to stand for
- Reframing Reality: Twitter encourages me to search for ways to view reality in a funnier and/or more positive way
- Helping Others: Twitter makes me think about how to make a positive impact on other people’s lives
- Gratitude: Twitter helps me notice and appreciate the little things in life
Seth Godin has a reflection on social media sites in his blog here.
The pillars of social media site success
Why people choose to visit online social sites:
- Who likes me?
- Is everything okay?
- How can I become more popular?
- What’s new?
- I’m bored, let’s make some noise
None of these are new, but in the digital world, they’re still magnetic.
If you want to understand why Twitter is so hot, look at those five attributes. They deliver all five, instantly.
The Incisal Edge 