Great List from Robert Middleton. 10 Mistakes in Recession Marketing.
- Not Having a Game Plan
- Buying into “Ain’t It Awful”
- Not Refining Your Marketing Message
- Not Improving Your Marketing Materials
- Not Offering Extra Value
- Not Offering Programs
- Not Improving Your Selling Process
- Not Getting Out There
- Not Staying Regularly in Touch
- Being Passive, Not Proactive
For the full piece with strategies to correct them go here: actionplan.blogs.com/weblog/2009/04/recession-marketing-10-mistakes.html