You Must Sing Your Song

Amongst the things that my clients have difficulties two stand out. Firstly is the concept of “Ethical Selling” which seems like an oxymoron to many professionals, that’s for another day. Second is the “blow your own trumpet” talk; whether that be asking for a referral from an existing patient or telling a total stranger whatContinue reading “You Must Sing Your Song”

Marketing with Attraction – Philip Humbert

This is from this week’s newsletter written by Philip Humbert. I subscribe to many newsletters but Philip’s homily is one I look forward to reading every Sunday morning. Take a look at his website and subscribe.  www.philiphumbert.com/ Strictly Business:  Marketing With Attraction This week, I was reminded of a quote from one of my mentors, ThomasContinue reading “Marketing with Attraction – Philip Humbert”

April 1st

Thank God there’s still some humour left in the world. 1) It’s official – the rumors are true: Zen Habits for sale to the highest bidder http://tinyurl.com/2ht3po 2) One of Gordon Brown’s better ideas http://www.ofmo.co.uk/ 3) More New Rugby Laws http://www.therugbyblog.co.uk/irb-confirm-new-law-experiments-for-next-season 4) The Guardian blazes a trail up http://www.guardian.co.uk/media/2009/apr/01/guardian-twitter-media-technology 5) This should be but isn’tContinue reading “April 1st”