Do you have customers or members?
If you changed your model to have members instead, what would that look like? If people had to subscribe, or be admitted, or apply… and if you had to please the membership, not convert new strangers.
The web likes businesses that have members.
sethgodin.typepad.com/seths_blog/2009/05/do-you-have-customers-or-members.html
The Incisal Edge 