I do wish I had seen this before I set up any businesses.
8 questions and a why
- Who are you trying to please?
- What are you promising?
- How much money are you trying to make?
- How much freedom are you willing to trade for opportunity?
- What are you trying to change?
- What do you want people to say about you?
- Which people?
- Do we care about you?
- (and after each answer, ask ‘why?’)
http://sethgodin.typepad.com/seths_blog/2009/12/8-questions-and-a-why.html
The Incisal Edge 