Twitter for Business: The 8 Key Rules

By Geoffrey James

Taken from BNET an excellent resource.

RULE #1: Have a business strategy. Decide what you hope to accomplish, then select your Tweets accordingly. Otherwise you’re just a twit.

RULE #2: Remember it’s about them, not you. People are only interested in YOUR life and activities when it impacts THEIR life and activities.

RULE #3: Never tweet more than 5 times a day. Sending too many tweets pushes other people’s tweets off recipient’s screens. That’s annoying.

RULE #4: Make your tweets interesting. Stay within your strategy, but don’t make every tweet identical. That just bores your readers.

RULE #5: Don’t continue with another tweet. People hate checking back and forth to reconstruct a multi-tweet post.

RULE #6: Assume your boss is reading. Twitter is a public service so you can’t necessarily control who’s reading.

RULE #7: Keep your tweets useful. If there’s not a good reason for your readers to read the tweet, don’t send it.

RULE #8: Don’t underestimate the impact. Studies show that less than 10% of tweets have any business value to the reader.