I have always admired Denplan’s involvement in both future gazing and examining where the market is now. I remember reading in 1996 the Demos publication “Open Wide” co-authored by the wonderfully named Perri 6, in which Denplan were active participants.
If you’re interested to see in how right or wrong they were about 2010 you can download the book here – www.demos.co.uk/publications/openwide
Now there’s a new survey on Consumer Attitudes, it’s not as daunting a read as Open Wide but it’s an interesting snapshot.
Access the survey here –Denplan Survey
The Incisal Edge 