Nice article from Andrew Hill in the FT.
As a coach I spend time encouraging clients to discover their authentic selves, however as with all things particularly when politicians or salespeople get involved the word can become devalued.
Here’s the link
www.ft.com/cms/s/0/508107a2-5ed9-11e1-a04d-00144feabdc0.html#ixzz1nls2hKFE
Brings to mind the quote from Jean Giraudoux
“The secret of success is sincerity. Once you can fake that you’ve got it made.”