Marketing and the wisdom of Seth Godin

Marketing Driven Vs Market Driven “When you’re marketing-driven, you’re focused on the latest Facebook data hacks, the design of your new logo, and your Canadian pricing model. On the other hand, when you’re market-driven, you think a lot about the hopes and dreams of your customers and their friends. You listen to their frustrations andContinue reading “Marketing and the wisdom of Seth Godin”

We all think we’re productive, but are we?

Excerpt from Jonty Bloom’s Blog: High pay for high performers “….But it does bring me back to productivity, British industry is 30% less productive than America’s, and well behind France, Germany and Italy. There are many reasons but one of the biggest is that British management is bad, really bad. Not only is it badContinue reading “We all think we’re productive, but are we?”

Who I read – John Naughton

Probably the best daily blogger of the several I read. Here’s the profile of a true polymath, an excellent writer and sharer of knowledge. I often do not understand fully the subjects he covers but I always come away feeling grateful for his insights.  Yesterday’s blogpost featured a long discussion on Brexit, which he was against, withContinue reading “Who I read – John Naughton”

The Dental Marketing Secrets Podcast

I was delighted to be a guest of Mark Thackeray from Salt Lake City on his Dental Marketing Secrets Podcast in December.  He was great host, made me very welcome and I commend the Podcast to you. Here’s a link to the back catalogue of more than 40 Podcasts with some useful and interesting guests.Continue reading “The Dental Marketing Secrets Podcast”

Dental research and experiences pay dividends.

Amongst the things that came to my notice this week. Via the FT “How to spend it” magazine came “BONDIC”, which is apparently developed using concepts from Dentistry. It comes in an applicator with a built-in UV beam. Apply, shine the light and off you go.  www.notaglue.com           2. From NatureContinue reading “Dental research and experiences pay dividends.”