It’s the current “big thing” in social media (for my clients anyway). But before you throw yourself into the pool, I doubt if you have read the terms and conditions fully, and most of us don’t because we don’t have time or aren’t sufficiently educated, just consider this list from “The Conversation”. The terms areContinue reading “Ten things you should know about Instagram’s terms of use”
Category Archives: Marketing
It’s never my fault…
“It is a remarkable fact, but few businesses ever seem to fail because of excessive leverage, misconceived strategies, or inability to meet the needs of their customers. They struggle because banks unreasonably refuse further credit, or because of unseasonable weather, or some unexpected adverse effect such as a terrorist attack. Most often, however, their difficultiesContinue reading “It’s never my fault…”
The Incisal Edge Podcast – Running an Event – with Chris Baker
Ever considered holding an event to promote your practice? Then be sure to listen to my latest podcast conversation with Chris Baker from Corona Dental Marketing where we discuss the benefits and challenges of organising events.
The Product Is Not Enough
From the always stimulating Bob Lefsetz – his main thing is music but the lessons apply to most businesses (including my own!) If you build it they will not come. Your challenge is getting noticed. So you may be sitting at home, in your beautiful house, with your beautiful wife, asking me…DIDN’T YOU SAY JUSTContinue reading “The Product Is Not Enough”
Rees’s Reads #1 – Setting The Table by Danny Meyer
Setting The Table – The Transforming Power of Hospitality in Business This book should be compulsory reading for everyone who works in any business that serves customers face to face. I believe it is essential for any dentist looking to differentiate themselves – especially from corporate practices. Danny Meyer is a restauranteur. The CEO ofContinue reading “Rees’s Reads #1 – Setting The Table by Danny Meyer”
Why the Outrage?…another opinion
“Just as environmentalists demand that the fossil fuel industry ‘leave it in the ground,’ the ultimate demand to be levelled at Silicon Valley should be ‘leave it in our heads.’ The real villain here is an expansionary economic logic that insists on inspecting ever more of our thoughts, feelings and relationships.” William Davies writing onContinue reading “Why the Outrage?…another opinion”
The Incisal Edge Podcast – Facebook Advertising for Dentists with Chris Baker
In this episode of the Incisal Edge Podcast Alun Rees talks to Chris Baker about Facebook Advertising. https://theincisaledge.co.uk/wp-content/uploads/2018/03/chris-baker-podcast-3.m4a The third of our interviews with Chris Baker from Corona Dental Marketing http://www.coronadental.co.uk
UK adspend: Mobile drives growth
From Benedict Evans’ Newsletter. Mobile advertising spending overtook TV advertising in the UK (note the effect of the BBC here, though). LONDON: The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile, which posted year-on-year growth of 30.7% to £1.3bn,Continue reading “UK adspend: Mobile drives growth”
Interaction Vs Transaction – from The Story of Telling
The Story of Telling is one of my top 10 business blogs, it always gives me something to consider either for myself or to pass on to my clients – and usually both. Today’s posting, Interaction v Transaction features The Big Issue magazine sellers ….But just because it works doesn’t mean it’s the best strategyContinue reading “Interaction Vs Transaction – from The Story of Telling”
We are NOT Goldfish
The Year End clear out – this from 2014! Has anything changed? I don’t know why I’m still surprised by people who use ad blockers but still spend money on advertising… Advertising is a huge source of the “data pollution” Fred Wilson talked about at LeWeb a few weeks ago. (See here, starting at about 23 minutesContinue reading “We are NOT Goldfish”
The Incisal Edge 