From the “The Story of Telling”, and as always, well worth a read. Full article here Forty years ago a brand was an identifier. Branding was what we did to the outside of a product or service after it was conceived and created. Brands became tales woven to increase visibility and memorability using design, cleverContinue reading “Building A 21st Century Brand”
Category Archives: Marketing
The Monday Morning Quote #394
You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all the time. Abraham Lincoln
Ads and Blockers
My friends are fed up of hearing me bang on about digital advertising and (to a certain extent) digital marketing generally. I believe that much of it is smoke and mirrors sold to the unwary with promises of subsequent success which, like all advertising is impossible to measure. The old gag that only half ofContinue reading “Ads and Blockers”
Today’s Twitter Rules by Bob Lefsetz
Bob Lefsetz writes the Lefsetz Lettter (compulsive reading for we ageing music fans). Famous for being beholden to no one and speaking the truth, Lefsetz addresses the issues that are at the core of the music business: downloading, copy protection, pricing and the music itself.Never boring, always entertaining, Bob’s insights are fueled by his stintContinue reading “Today’s Twitter Rules by Bob Lefsetz”
The Incisal Edge Podcast – Alun Rees talks to Sandeep Senghera
Dr Sandeep Senghera is the founder of ToothPick.com which is now under the umbrella of WhatClinic.com giving him responsibility for their Dental operations worldwide. A persuasive and passionate speaker, he obviously believes completely in technology being at the front of dental customer service – and after a couple of hours in his company I can’tContinue reading “The Incisal Edge Podcast – Alun Rees talks to Sandeep Senghera”
Chris Baker on the Dummies Guide to Facebook Advertising
From Dentistry Are you thinking of dipping your toe in Facebook advertising? Chris Baker explains the ins and outs. I imagine many of you have a practice Facebook page and regularly post interesting and engaging content. If you do that’s great but even if you don’t that doesn’t mean you cannot take advantage of Facebook advertising.Continue reading “Chris Baker on the Dummies Guide to Facebook Advertising”
Twitter algorithms – is it me?
Wikipedia tells me: In mathematics and computer science, an algorithm (i/ˈælɡərɪðəm/ AL-gə-ri-dhəm) is a self-contained step-by-step set of operations to be performed. Algorithms perform calculation, data processing, and/or automated reasoning tasks. I understand that in marketing algorithms are used to suggest what you might like based on what you have liked. So far so good.Continue reading “Twitter algorithms – is it me?”
Leprechaun economics and implants.
From RBS Chief Economist’s brief 18.July.2016 Leprechaun economics? Ireland is globally renowned for its great works of fiction – from Bram Stoker’s Dracula to Swift’s Gulliver’s Travels. And last week’s GDP figures were viewed in this light when an unbelievable 26.3% y/y expansion for 2015 was revealed! The UK and Eurozone growth rates of 2.2%Continue reading “Leprechaun economics and implants.”
The Incisal Edge Podcast – Alun Rees talks to Harry Singh
Harry Singh founder of The Botox Training Club shares the story of his journey from Full Time Dental Practice Owner to his new life in Facial Aesthetics where he looks after 900 patients by working two days a week. He’ll tell you what’s involved, how to get started, where to get trained and how youContinue reading “The Incisal Edge Podcast – Alun Rees talks to Harry Singh”
You pays your money and you takes your choice.
Lancaster city centre.
The Incisal Edge 