Brainstorming, a great way to…

Fail. Not because it doesn’t have any validity, it does of course have its uses, but because it is done so badly. Wrong place, wrong people, wrong problems which all contribute to the wrong solutions. My experiences of the technique, for which we have to thank Alex Faickney Osborne and his book Applied Imagination, isContinue reading “Brainstorming, a great way to…”