Category Archives: Blog

Seth does it again – Do you have customers or members?

Do you have customers or members? If you changed your model to have members instead, what would that look like? If people had to subscribe, or be admitted, or apply… and if you had to please the membership, not convert new strangers. The web likes businesses that have members. sethgodin.typepad.com/seths_blog/2009/05/do-you-have-customers-or-members.html

The Arizona Weekend Read – 2

The Damned United by David Peace another book nominally about sport but really about so much more. David Peace has become one of the leading contemporary British novelists with his Red Riding Quartet. This book first published in 2006 and recently filmed with Michael Sheen in the main role is, to quote the author, “anotherContinue reading “The Arizona Weekend Read – 2”

“The End of The Family Dental Practice in Two Years”

I picked this up on Twitter this morning. Michael Watson is one of the most experienced people writing about dentistry in the UK. His post says: This site probably marks the end of the family dental practice in two years handing it over to corporates. This is the site he is talking about www.dentalaccess.nhs.uk which seems toContinue reading ““The End of The Family Dental Practice in Two Years””

Recession Marketing – 10 Mistakes. (From Robert Middleton’s Blog)

Great List from Robert Middleton. 10 Mistakes in Recession Marketing. Not Having a Game Plan Buying into “Ain’t It Awful” Not Refining Your Marketing Message Not Improving Your Marketing Materials Not Offering Extra Value Not Offering Programs Not Improving Your Selling Process Not Getting Out There Not Staying Regularly in Touch Being Passive, Not ProactiveContinue reading “Recession Marketing – 10 Mistakes. (From Robert Middleton’s Blog)”

The Face of Gloucestershire – an opportunity for someone.

The Face of Gloucestershire is a competition that is now into its second year. The premise is pretty simple they are looking for the best looking male and female in the county. The whole thing is sponsored by a variety of local businesses and judged by three prominent and involved people. The photographers are twoContinue reading “The Face of Gloucestershire – an opportunity for someone.”

So we do all ask about symptoms every time….don’t we?

I went through my TMJ learning phase whilst working within an NHS contract during the last recession. Headaches etc etc were in abundance and I must have adjusted my way through tons of acrylic to provide comfort to patients. It struck me that during the decade or so leading up to my practice sale IContinue reading “So we do all ask about symptoms every time….don’t we?”