By Geoffrey James Taken from BNET an excellent resource. RULE #1: Have a business strategy. Decide what you hope to accomplish, then select your Tweets accordingly. Otherwise you’re just a twit. RULE #2: Remember it’s about them, not you. People are only interested in YOUR life and activities when it impacts THEIR life and activities.Continue reading “Twitter for Business: The 8 Key Rules”
Category Archives: Business
RSA Animate – Drive: The surprising truth about what motivates us
To go hand in hand with his book Drive, here’s the animated lecture from Dan Pink to watch it click here. Think you know what motivates everybody? Think again.
Five Tips for Dealing with Angry Customers – start with me please
Very briefly, three weeks ago at the annual check up for gas boiler etc our gas fire was declared “unsafe”. It had given 18 years of excellent service in two homes so didn’t own us anything. We found an updated version of the same fire online from http://www.discountedheating.co.uk, it was duly ordered and an emailContinue reading “Five Tips for Dealing with Angry Customers – start with me please”
Hardly worth the effort – More Wisdom from Seth
From Seth Godin’s Blog Hardly worth the effort In most fields, there’s an awful lot of work put into the last ten percent of quality. Getting your golf score from 77 to 70 is far more difficult than getting it from 120 to 113 or even from 84 to 77. Answering the phone on theContinue reading “Hardly worth the effort – More Wisdom from Seth”
Cautious Optimism Is For Amateurs – Doug Emerson
Doug Emerson is a horseman and coach with a niche coaching owners of livery stables in the USA. This recent item from his newsletter struck a personal chord with me. Cautious Optimism Is For Amateurs As the chute opens, is the rodeo bull rider cautiously optimistic about the next eight seconds? Were the signers ofContinue reading “Cautious Optimism Is For Amateurs – Doug Emerson”
Dental Contracts: A Search for Principle and the Future – A report
I was fortunate enough to attend a most informative Dental Legal Conference in Manchester last week, the legal firm Pannone are to be congratulated on the content of the day. Here’s a full report written by Aidan Briggs. The rare Manchester sun was out to welcome delegates to the Lowry hotel for the 2010 DentalContinue reading “Dental Contracts: A Search for Principle and the Future – A report”
Paddi Pages No 13 – Into the surgery
I may lose friends in the dental equipment business but this newsletter from Fletcher Potanin resonates with me. In 1988 I borrowed £8,000 from my father and set up my first cold squat practice. The only brand new bit of kit in it was the autoclave – which to the best of my knowledge isContinue reading “Paddi Pages No 13 – Into the surgery”
In with the new, out with the old? – Wise words from Blue Horizons
A good post by Hilary Ford on the new Blue Horizons blog. It’s so easy to spend time, energy and cash searching for the next client or customer that you risk neglecting your current customers. Never ever forget the value of internal marketing, how many dentists have had patients say to them or their team,Continue reading “In with the new, out with the old? – Wise words from Blue Horizons”
The John Lewis Secret to Customer Service – what can you learn?
From BNET insight. Say customer service and the one organisation that springs to many minds is John Lewis. The retailer pipped other retail rivals to the top slot in a recent poll by the Institute of Customer Service for customer satisfaction, closely followed by grocery stablemate Waitrose. Called the UK Customer Satisfaction Index, the pollContinue reading “The John Lewis Secret to Customer Service – what can you learn?”
Make the most of staff appraisals
Make the most of staff appraisals From Pitt Godden & Taylor‘s weekly newsletter It is important to hold regular staff appraisals even if you have just one employee. They do not have to be intimidating or formal affairs, but they do have to be clear and well thought-out. Ideally, staff should be appraised every sixContinue reading “Make the most of staff appraisals”