Category Archives: Business

Recession Marketing – 10 Mistakes. (From Robert Middleton’s Blog)

Great List from Robert Middleton. 10 Mistakes in Recession Marketing. Not Having a Game Plan Buying into “Ain’t It Awful” Not Refining Your Marketing Message Not Improving Your Marketing Materials Not Offering Extra Value Not Offering Programs Not Improving Your Selling Process Not Getting Out There Not Staying Regularly in Touch Being Passive, Not ProactiveContinue reading “Recession Marketing – 10 Mistakes. (From Robert Middleton’s Blog)”

The Face of Gloucestershire – an opportunity for someone.

The Face of Gloucestershire is a competition that is now into its second year. The premise is pretty simple they are looking for the best looking male and female in the county. The whole thing is sponsored by a variety of local businesses and judged by three prominent and involved people. The photographers are twoContinue reading “The Face of Gloucestershire – an opportunity for someone.”

So we do all ask about symptoms every time….don’t we?

I went through my TMJ learning phase whilst working within an NHS contract during the last recession. Headaches etc etc were in abundance and I must have adjusted my way through tons of acrylic to provide comfort to patients. It struck me that during the decade or so leading up to my practice sale IContinue reading “So we do all ask about symptoms every time….don’t we?”

The Black Dog stalks the night….

This has no relation to the departed Freddie but instead refers to what Winston Churchill’s family referred to as ‘The Black Dog’. For whatever reason I have been afflicted again recently. I read this by Ayd Instone which has helped me bounce off the bottom and head back upwards again. Thanks Ayd. Business As UnusualContinue reading “The Black Dog stalks the night….”

You Must Sing Your Song

Amongst the things that my clients have difficulties two stand out. Firstly is the concept of “Ethical Selling” which seems like an oxymoron to many professionals, that’s for another day. Second is the “blow your own trumpet” talk; whether that be asking for a referral from an existing patient or telling a total stranger whatContinue reading “You Must Sing Your Song”

How Twitter can make you a better and happier person

I wrote in my last ezine about whether twitter was a “nine-day wonder.” In response Chris Barrow sent me the link to this article – it’s a good read, thanks cb. Here’s the summary: For me, it comes down to these 4 things: Transparency & Values: Twitter constantly reminds me of who I want toContinue reading “How Twitter can make you a better and happier person”

Is this any way to run 1) a Business 2) a Health Service?

From HSJ website an article by Sally Gainsbury Trust blames IT for £10m loss. Royal Free Hampstead Hospital trust has lost as much as £10m due to problems installing a new digital care records service, its chief executive has claimed. The trust was the first to attempt to go live with the Cerner LC1 systemContinue reading “Is this any way to run 1) a Business 2) a Health Service?”

Networking for Profits

I was a member of BNI for several years and found it to be a benefit but more long term patients came to my practice from my ‘non-business’ networks.  Phillip Humbert summed up my feelings in his most recent newsletter. Subscribe at http://www.philiphumbert.com One of the most common “rookie mistakes” business people make is confusingContinue reading “Networking for Profits”