Reasons Why People Become Coaches

As I waved Susan off at the railway station (can’t bring myself to say train station, sounds too clunky), she on her way to the CTI Fundamentals weekend I reflected on why people choose to do the training.

This is from the excellent Business Balls & is a pretty good summary.

“Whatever the reasons for people deciding to work with coaches; whatever the type of coaching given, and whatever results clients seek from coaching, a common feature in all coaching relationship is that coaching is a two-way process.

The two-way partnership is a main attraction for people to coaching. Both coach and client benefit. Personal development for the coach is a huge aspect of learning coaching and all coaches find that they themselves grow yourself, before starting to help others to do the same.

An excellent coach finds out new things about themselves and is on a continuous learning journey. Indeed, becoming a coach means a lifelong quest for personal excellence. For many this quest is the motivation to become a coach in the first place.

Helping clients discover where they want to go and helping them to get there is now a proven methodology, which is fuelling the increasing popularity of professional coaching.

Significantly, good coaches are never motivated entirely by money. The very nature of coaching means that it’s a profession that is centered around ‘making a difference’ and helping people. Focusing mainly on making money generally leads to a lack of concern for the client, with the result that the client exits the relationship, not surprisingly. Happily, coaches who enter the profession chiefly for financial gain leave coaching quickly – which helps to maintain the integrity of the coaching professional reputation.

Common factors and reasons for coaches entering the profession:

  • they like people and want to bring out the best in them
  • they want to do something more fulfilling in their lives
  • they want personal and financial freedom
  • their family, friends and colleagues previously turned to them for advice and help – they have natural ‘people’ skills.

Coaching entails helping yourself grow and become more self aware, at the same time, helping others to overcome problems in their lives.”

Good enough for me.

Basic Principles Of Success

I first compiled this list after spending the weekend with Colin Hall-Dexter in May 1990. Those couple of days at Colin’s practice in Harley Street proved to be a watershed both personally & professionally.

Colin could be said to be the father of modern private dentistry in the UK but what he especially inspired in me was the belief that disease should be controlled before large amounts of restorative work was performed.

The list has hung on the wall of my study wherever that has been for nearly 18 years. Periodically I think it should be revised but I’m not sure how I can really improve it.

  1. I truly believe in my ability to be successful in my chosen field. I want to be successful and am prepared to sacrifice other desires.
  2. I have a vision of the end result clearly in mind before I start.
  3. I am prepared to take action and make mistakes rather than waiting until the time is exactly right.
  4. I will never give up my belief in myself and my ideas.
  5. I will find ways of creating magic for other people in their chosen field and I will thoroughly enjoy whast I am doing.
  6. I will take care of my health and always look fit, healthy & successful.
  7. I will work with (and reward) key people that I choose to help me, people with the same attitudes, visions and abilities.
  8. I will design systems and strategies of organisation around me to ensure effective use of my time, money and all other resources.
  9. I will be flexible enough to adapt to changing conditions around me, and open-minded enough to listen to others.
  10. I will listen and make other people feel special when they are with me.

I gather Colin is in poor health at present so I wish him well and say thanks for his inspiration and impetus.


Hello world and welcome. I’m not sure how you have found this website / blog but it’s great to welcome you. 

I’m Alun Rees, Professional Coach, Dentist, Speaker, Writer & Broadcaster.

In this blog I will include:

  • Observations from my working & personal life.
  • Links with other sites & blogs that I hope you will find of interest.
  • References to my mentors, teachers & other individuals who have inspired me.
  • Reviews of books that I have found influential.
I will be delighted to hear from you so please feel free to post.
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