One of my favourite writers on the subject of solo entrepreneurship is Molly Gordon www.mollygordon.com
This is from a recent ezine and I hope will help those who have doubts about their marketing ever bearing fruit.
Three Insights
1) You never know when a seed you’ve planted will take root.
Your job as an Accidental Entrepreneur is to tend the garden of your business as well as you can. You’re responsible for planting, cultivation, and harvest. But a power other than and greater than you is responsible for which seeds sprout and when.
2) The important conversations will make themselves known to you.
If you try to capture every opportunity to grow your business, you’ll make yourself crazy. Instead of fearing that you might miss something, lighten up. There’s a big difference between being awake and on guard.
3) Authentic vulnerability is the price of admission to your next breakthrough. Sometimes the most important breakthroughs happen because we are vulnerable to let someone see us for who we really are. “There’s a crack in everything. That’s how the light gets in.” Leonard Cohen.
The Incisal Edge 