The Weekend Read: 6. Influence – The Psychology of Persuasion

The author, Robert Cialdini, has pulled off a difficult trick. This is a serious academic book that is tremendously easy to read and very entertianing. He sets out the basic principles of persuasive techniques using anecdotes and experiments.

You will really enjoy this book and, if I am right and how to persuade people becomes an important part of the political debate, you will also be really pleased you read this.

Robert’s website is here: and you can buy the book from my online shop.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: