The Weekend Read – Mastering The Business Of Practice by Marc Cooper

I first read this book just over 12 months ago and became an instant fan of Marc’s. Dr Cooper has been coaching dentists and their teams for 25 years and understands the Business of Dental Practice from top to bottom. As a qualified dentist and one time practicing periodontist his comprehension of the “sharp end” or “coal face” is absolute.

This book is not a text book nor a “how to do it”; it is written in the form of a questions and answers in a format I recognise from dealing with emails from my own clients.

Divided into sections Ownership, Leadership, Management & Marketing, it deals with everyday problems in an easily read format. I particularly appreciated the fact that the vast majority of case studies transfer to Dentistry on this side of the Atlantic which is rare in US based coaches and consultants.

This is the first of the five books written by Marc Cooper who is the President of The Mastery Company and is a great introduction to his work.

Available from Amazon in the UKAmazon in the US for more information on all of Marc’s books go to The Mastery Company.

One Response

  1. […] This post was mentioned on Twitter by Alun Rees, Alun Rees. Alun Rees said: The Weekend Read – Mastering The Business Of Practice by Marc Cooper: I first read this book just over 12.. http://bit.ly/075acOZ […]

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