Monthly Archives: November 2009

The Weekend Read – Ping by Alan Stevens

My clients, like all owners of professional businesses, are aware that they need to promote themselves and their businesses; although in most cases the two are synonomous. But where to start? Newspapers? TV? Radio? and what about the apparently overwhelming number of social media opportunities. Where do they fit in with Facebook, Linkedin, Twitter and the rest?Continue reading “The Weekend Read – Ping by Alan Stevens”

Imagine – The Brave New World of NHS Orthodontics

A posting from Ortho-UK. Imagine Imagine you work  for a  PCT that feels the need to impose a central referral service without running it past the MCN the OHAG or any other orthodontic representative body. Imagine the first you hear about it is when a circular comes round advising all dentists that all referrals mustContinue reading “Imagine – The Brave New World of NHS Orthodontics”

Choose your customers, choose your future – from Seth Godin’s Blog

Choose your customers, choose your future Marketers rarely think about choosing customers… like a sailor on shore leave, we’re not so picky. Huge mistake. Your customers define what you make, how you make it, where you sell it, what you charge, who you hire and even how you fund your business. If your customer baseContinue reading “Choose your customers, choose your future – from Seth Godin’s Blog”