He’s right (again) but not enough have ears to listen, here’s the link. Yes, you get to choose them, not the other way around. You choose them with your pricing, your content, your promotion, your outreach and your product line. When choosing, consider: How much does this type of customer need you How difficult isContinue reading “Choosing your customers – Seth’s Blog”
Monthly Archives: August 2010
A Dentist’s View of Baghdad or You think dealing with a PCT is “challenging”?
I had archived this link and forgotten about it, I think it gives some perspective on HTM01-05, PDS plus and the vagaries of government policies here in the UK. It comes from January 2009 and was first published in Iraq Tomorrow. A Dentist’s View of Baghdad Two recent stories from an Iraqi blogger provide anContinue reading “A Dentist’s View of Baghdad or You think dealing with a PCT is “challenging”?”
Twitter – I’m torn.
The title says it all really, I have two contrasting views on Twitter. First up it’s fun and possibly useful, of that there is no doubt. Chris Brogan summed it up recently on the blog. You can research things rapidly. “Everything” is happening on Twitter first – so can you afford to be not inContinue reading “Twitter – I’m torn.”
Kolbe Case Study – We Should Have Seen It Coming
Just published in the current edition of the Apex Online Journal – here This is the story of a venture that failed, the business survived but the fallout and bad feeling between the participants persists. It wasn’t a dental practice, it could well have been and, bearing in mind the readership, I will retell theContinue reading “Kolbe Case Study – We Should Have Seen It Coming”
The Monday Morning Quote
“What we think, or what we know, or what we believe is, in the end, of little consequence. The only consequence is what we do.” John Ruskin
The Incisal Edge 