Of all the subjects in business it seems that marketing attracts the most B***S***. With reference to the old cliche “BS baffles Brains”, there is nothing that experts in a field prefer to help increase their status than the mystification and subsequent confusion of a their topic.
This book is a great antidote to the self-inflation of professional marketeers who, I do not dispute, have a role in large businesses.
Full of pragmatism, common sense and relevant ideas it is above all straightforward to read and act upon. This is a great book for all small business owners and managers. My advice is to buy it, read it, re-read it whilst taking notes and then take action. John Jantsch understands that if you’re the principal of a small (or should that be micro?) business you have to be the one doing the marketing but you also have to wear many other hats so there is little time to devote to grand but impractical schemes.
An essential read.
Available from Amazon here.