Last week’s Ezine – I forgot to share on-line at the time.
Time for change
I am aware that it has been a long time since my last newsletter but “tempus fugit” for me too. From now on it will be available once a month which saving me feeling guilty about missing a fortnightly deadline.
I will continue to:
- Write regular blog posts at theincisaledge.co.uk
- Tweet – follow @reesthecoach
- Please take the time to “like” the Facebook
- Finally after a tentative start and in spite of technical problems at Dental Showcase the podcast will be up and available from early next week. Subscribe through iTunes to theincisaledge.
- In addition I will continue to contribute to Dental Tribune, dentinaltubules and whenever anyone wants my contributions (just ask).
2013 has seen me make profound changes in my life, some harder than others. In addition to moving our main base from Gloucestershire to West Cork I realise that now is the time to give up clinical work completely. I have kept one hand in a nitryl glove and the other on a keyboard for eight years -the GDC will have to survive without my subscription in 2014.
A great outcome from this decision is that I am able at last to engage with some more clients.
Take a look at the following list and honestly mark yourself out of 12.
- I have a yearly, half-yearly and quarterly strategic plan against which the business is managed. (not just a To-Do list or a reaction to what the day-list brings)
- My diary is organised so that every week brings me three things 1)focussed clinical time where I am producing high quality dentistry for a maximum return 2) time to develop my business 3) space to concentrate on personal development.
- I have focussed and proven internal and external marketing systems that bring quality new patients to the practice in the appropriate numbers (as opposed to hoping and praying).
- My practice has a proven and focussed patient journey that is fully understood by all team members and produces clearly measurable results.
- My support team understand and embrace what the goals are for the business.
- All team members are committed to a programme of continuing development so that they are able to work at maximum effectiveness.
- I take time to develop and introduce new services and treatments for our patients that differentiate us so that we stay ahead of our competitors in the the market place.
- There is a system of financial controls that monitor outgoings, compares with budgets and prepares for whatever the future brings (as opposed to finding out on the 29th that there isn’t money left for the end of the month).
- I enjoy above average remuneration from patients who are happy to pay my fees.
- I am fully aware of the changes that are taking place in clinical dentistry and attend courses regularly where I network with my similarly minded clinical peers.
- My business planning and behaviour is challenged on a regular basis by a respected peer as it would be in a large company (as opposed being seduced by my own story or stuck in a rut).
- I enjoy my work and look forward to returning from holiday.
If you scored:
10 – 12. Congratulations you’re ahead of the curve.
7 – 9. You’re starting to struggle.
0 – 6. There’s a risk that you will be overwhelmed by events in the foreseeable future and you really do need some help.
How do I work?
- Initially we have a “Chemistry session” call done on either telephone or Skype to discuss in-depth the challenges that you are facing in your practice.
- From that we decide whether we want to work with each other.
- My most successful clients work with me for at least six months or, more often, a year because there are no magic wands and change does not happen overnight.
- Fees vary on the amount of work, time needed and will be discussed at the Chemistry session.
I am in a position to work with another dozen, maybe 15 clients from January 1st 2015 so if you’re in the mood to make changes drop me a line and we’ll arrange to talk.
+44 7778 148583 (UK)
+353 86 074 6723 (Ireland)