The Weekend Read. Start with Why by Simon Sinek.

514qKTf1PRLWith a sub-title of “How great leaders inspire everyone to take action” this book sets its stall out from the very start. Simon Sinek first came to my attention when I watched his celebrated Ted Talk (see below) and I was wary that this book would be “just” another “how to beat the competition by playing the same games” book.

I couldn’t have been more mistaken, the author examined individuals that have had great success in many different fields and walks of life and he found that they all have things in common they all think, act and communicate in the same way. He refers to this as “The Golden Circle” and it all starts with the word WHY..

Most organisations can explain what it does, many can tell you how they do it but there are very few who can say WHY they do what they do. Incidentally it’s not money or profits, those are the results.

This book helped me hugely to get clear what it is that I do by making me confront, embrace and celebrate the reasons WHY I do it.

It will do the same for you.

Available from Amazon here.

Here’s Simon’s 5 minute TED talk.

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