I read the obituary of Sir Adrian Cadbury in the weekend FT. After a distinguished career as an athlete, businessman and administrator he has died aged 86. Long after he left the firm, that was named after his ancestor John Cadbury, the company was controversially taken over by Kraft in 2009. He and his younger brother, Dominic, wrote to the Daily Telegraph about the proposed merger saying,
“A bidder can buy a business. What they cannot acquire is legitimacy over the character, values, experience and traditions on which that business was founded and flourished.”
Food for thought.