We use euphemisms, metaphors, similes and other figures of speech to help us to be understood. Whether we are in sales, in the explanation of treatment plans or when trying to help others with complex ideas or principles they are a great assistance to us and those with whom we interact.
Unfortunately they are also used to disguise the truth, to hide the reality to help some to be economical with the actualité.
Here’s one that is regularly used in airports:
Anywhereshire International Airport apologises to passengers for any inconvenience caused during the current alterations.
We’re working to improve your travelling experience in the future.
We’re putting in more shops.