Alan Stevens is the media coach – his weekly Ezine is essential reading for anyone with an interest in speaking or the media, this is from Friday April 1st. Is this you?


“It’s not an addiction, I can stop anytime I want. I just need to check Facebook before I – er – just in case. Someone may have posted something I need to respond to. I’d better check my Twitter feed too, and take a quick look at my channel views on YouTube. Hang on, I may have some LinkedIn connection requests. I’d better just keep an eye on my Instagram too. Oh and my Klout score, and maybe my blog comments. I’ll be with you in two seconds”

126e7673-b620-43a6-8615-b0b355315aaaEver heard anything like that? Ever said anything like that? It’s social media addiction. It’s not helping your business to allow social media to dominate your time. A few years ago, I was given a fantastic piece of advice. it was to turn off the alert I received whenever an email pinged in. Up until that point, I would stop whatever I was doing to check the incoming message. It was hugely disruptive. Now I check email three times a day, and I get much more work done.

I find the same discipline works for social media. There’s no need to be checking tweets every five minutes. Blog comments can be responded to once a day. It’s about finding a way to fit social media into your working day, not fitting your work around social media.

There are exceptions, of course. If I’m two-screening while watching Question Time, I’m using social media in real time. If I’m in a Twitter chat, I give it most of my attention. That’s my choice, and it’s not my norm. It’s much better to control social media than to allow it to control you.

“This information was written by Alan Stevens, and originally appeared in “The MediaCoach”, his free weekly ezine, available at”

Published by Alun Rees

Dental Business Coach. Analyst. Troubleshooter. Consultant. Writer. Presenter. Broadcaster.

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