“Intelligent Tracking Prevention.”

From John Naughton’s Memex.

What’s coming in IoS 11

Ah, at last something interesting:

In September, Apple will release new changes to Safari with iOS 11 called “Intelligent Tracking Prevention.” These changes will have large effects on the ad tech industry and create new winners and losers.

In short, the iOS 11 changes will really help the big guys, are neutral to the small guys and significantly hurt the mid-size guys.

Hmmm… Not sure that this will be a boon to the world (c.f. the stuff about helping the big guys). I’ll continue to use my own protective measures.

…me too.

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