I get more Linkedin requests from Social Media “experts” than anyone else and 95% of them are ignored. This piece from Gavin Ingham struck a chord.
Two “expert” topics seem to attract chancers more than any others… 1) Social media gurus. 2) Become a millionaire in speaking/coaching/consulting. Obviously, there are good ones too (not many in 2) but many, many selling snake oil.
Simple background checks quickly uncover that many had little or no business before launching out doing these things and many simply rehash courses they went on themselves.
he fact that they look 12, are sitting in their mum’s dining room, are wearing a t-shirt from the Poundshop, or canny string a sentence together also tends to give it away :-).