“Patagonia’s Yvon Chouinard set the standard for how a business can mitigate the ravages of capitalism on earth’s environment. At 81 years old, he’s just getting started.”
An. article in Fast Company (from October 2019) is worth reading to understand Chouinard’s philosophy, it includes the line, “The solution to depression is action” which refers to the state of the damage due to climate change and whether it is worthwhile doing anything. He says, “What’s the alternative, just sitting on my ass?”.
Far too many of us (me included though I hope not all the time) are watchers in many circumstances, and too many are wonderers. Jim Lovell once said, “There are people who make things happen, there are people who watch things happen, and there are people who wonder what happened. To be successful, you need to be a person who makes things happen.” Jim Lovell? Apollo 13!
Two men, both past 80, one over 90 whose words and deeds can inspire us in our everyday actions in attempting to do what’s right not just for today but for future generations.
Thanks to MBS for the YC quote. and starting me on this piece.