A lovely, useful and stimulating little book. Compact in size but large in ideas. Its premise is to give the reader ideas to look at other industries and see what they might borrow. We are all encouraged to think out of our box, this has ideas for thinking from further afield.
Easy to read and rich with excellent illustrations if you are feeling stuck or stale this will help and provoke you.
The authors, Ramon Vullings and Marc Heleven, have identified many ways to take examples from other contexts and apply them to your situation.
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